Ch. 16 - Advertising, Public Relations and Sales Promotion

Advertising

Where can you watch Starbucks' illustrations? The answer is on Starbucks coffee cup. Starbucks' the biggest advertising is cup which is printed Starbucks logo. If you saw someone who hold starbucks coffee when you work in streets or you are in the park, you would be attracted. Starbucks customers is moving billboards as holding Starbucks coffee cup.

Promotion

- Happy Hour

1. Starbucks company have 'Happy hour' that is Between 3-5 p.m.
If you visit Starbucks coffee in 'happy hour', you can get a half-price Frappuccino® blended beverage of your choice in .



2. If you visited Starbucks coffee before 12 P.M., You can get free refill after 12 P.M. with your recipt that pachasied on same day before 12 P.M.

-Starbucks Rewards

Starbucks card is a way of promotion. Starbucks membership have three levels: welcome, green, and gold. each level have different own benefits. For example, you can get a free refills in the stores on green level. also, you can collect stars from each transactions. Your star can be used for your free drinks

 

 

-Come together

 

This promotion's concept is a customer buys the next person in line their favorite beverage. It means, If you come into Starbucks and buy someone else their favorite beverage, we’ll give you a free tall brewed coffee. Starbucks want to connect each other ,and they willing to come together with your friends.