Ch. 17 - Personal Selling and Sales Management

Starbucks membership(retaining loyal customer)

When you register starbucks member, You become starbucks' family. Starbucks uploads your infommation on main server, and starts manage you as royal customer.

Starbucks celebrate your birthdays every year.

First of all, Starbucks send celebration e-mail and text for every birthdays.  also, if you visit Starbucks from your birthday to a week later, you cans get a 'Free drink' as swipe your starbucks membership card or scan your mobile bar code.

 

Starbucks send special offers for you by e-mail.

Those big deals are only for registered Starbucks' royal family. As your level is higher, you will get better special offers. It is suddenly popped up and has time limits. For example, $2 off Esspresso shot coupon or $3 off food coupon.

Stabucks recommend free musics for ios users.

Starbucks send free music download coupon for i tunes. those musics are mostly related seasons. also, most of musics aren't famous. therefore, you can enjoy other genre's music that you've never meet.

Promotions are for general customers, but Those birthday free drink, special offers and free musics are only for registered starbucks members. Those benefits are the biggest reason that starbucks members keep visit starbuck again and again.