Ch. 10 - Product Concepts

Trademark 

 If you saw white paper cup with green logo or plastic cup with green straw, you would imagine Starbucks immidiately. I guess if you can recognized some brand by some particular things. For example, if you see the box which is covered Tiffany blue, you will recognize the box come from Tiffany Co. Also, big yellow M is symbol of MacDonald's. Like those company, Starbucks has their own special mark and color. 

Starbucks' logo 'seiren'

first of all, Starbucks has thier on logo. Starbucks' logo is 'siren'who is known in Greek mythology. She was locked in island by god, because of her wicked act. She had beautiful voice, so she attracted human to her island. Starbucks made thier logo which is motived from Greek mythology. Starbuks expact 'Seiren' in the starbucks logo will attract people to starbucks. the orginal logo was brown one, because starbucks started coffee whole-saler and coffee machine shop. At that time, brown logo might refresent coffee. As changing as a coffee beverage company, Starbucks made their loge with green and new design.

Starbucks' color is 'green' 

 Secondary, Starbucks' symbolical color is green. If you visit any starbucks, the emoloyee of starbucks would wear green aprons. In addition, all the straws are green, too. Because of those atmosphere of store, green becomes the main color of Starbucks company.