Starbucks with Social Media (Facebook)
Starbucks runs their own Facebook page. This looks like 'Fan page' of celebeties. Starbucks facebook page has 35,435,439 likes right now. It is more than 10% of The U.S. citizen. The people who liked starbucks on facebook will be exposed on starbucks' posts automatically,even thogh it is a advertising. Therefore, Starbucks uses Facebook page as a way of advertising chennal. It is very effactive way. Starbucks' main target age is 10s~40s. They really famillar with internet, and they use facebook 'news peed' several times in a day. If you liked one page, you can see all the posts of that page. It means, Starbucks advertises one post to 35,435,339 people who interested at starbucks in the world without any advertising expense, whenever they scroll down 'news peed'
Starbucks with Review sites (Yelp.com)
Starbucks' Facebook page is made by Starbucks company, but yelp.com's starbucks ratings and reviews are made by customers. Therefore, you can find more objective rewiews of Starbucks coffee than Starbucks' Facebook page. Most of people believe that 4 stars rating or more means very good quality of service and taste. Those information will help other customer's choice.
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